Thursday, 26 March 2009

The Rise and Rise of Elke Heidenreich

I've written about La Heidenreich before, the "most influential woman in German culture". Just when her star seemed to be waning - she got the sack from her TV show and the click rating or whatever it's called for the internet version was pretty unimpressive - she's back in the headlines again. Heidenreich has launched the first season of her own imprint, pithily named Edition Elke Heidenreich, combining literature and music in four Heidenreich-esque publications. They look like beautifully made books: two non-fiction titles, a Tuscany novel by Günther Freitag and a re-release of Franz Werfel's Roman der Oper from 1923 (published in English as Verdi. A Novel of the Opera).

Watch out for advertising spreads in Brigitte, the women's magazine that shifts more books than any other publication, and the more masculine mustachio'd press.

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