Actually, you don't even have to be photogenic. The German Book Office in New York wants your picture! Here's what they say:
Love German books as much as we do? Show us. Send us a picture of you or someone else reading a German book, and we'll send you a Frankfurt Book Fair coffee mug or Moleskin notebook. Send us a video like the ones our German readers made and we'll send you the mug, notebook, and a tote bag.
I don't know what they'll do with the photos, but I presume you won't find yourself on a billboard on Times Square.